Chill on Shuffle House

August 2025

XM Festival Activation – RFP Concept Design

Concept design for a large-scale experiential festival activation focused on music, interaction, and immersive brand environments.

The proposal included three installations:

Shuffle House (Main Build) - A modular, container-style structure with 9 interactive rooms and an attic DJ space, designed with open front views toward the main stage and layered consumer flow throughout.

Shuffle Cube (Bar + Interactive Unit) - A compact activation featuring a bar and cube element finished in thermochromic paint, with a live crowd mood/heatmap display showing audience energy in real time.

Mood Genre Gauntlet (Audio Experience Booth) - A two-player interactive challenge booth where participants respond to music genres through headphones, creating a competitive and expressive user experience.

Software: Solidworks, Photoshop, Illustrator

Timeline: 1 month

My Role: Experiential / XM Design

Anua Booth – ULTA FLC Event

February 2025

This project was completed as a freelance collaboration with Graphic Trend Inc., with full engineering scope handled independently. Responsibilities included translating the design into buildable solutions, integrating LED lighting, digital screens, and custom millwork. Key engineered features included concealed rear storage and a sliding TV mechanism within the heart-shaped wall, designed with a rear access panel. Complete manufacturing drawings were provided to ensure seamless fabrication and installation.

Software: Solidworks, Illustrator

Timeline: 3 weeks

My Role: Engineer

Fresh Flagship Store : Fragrance Table

February 2020

The goal of this project was to design a fragrance table for new arrivals. During this project, I tried to implement the brand's identity into the design by using solid and high-end looking materials such as glass and marble.

See more pictures of the entire project

Software: Solidworks, Illustrator

Timeline: (entire project 4 months) just the fixture 3 weeks

My Role: Research, Design, Present, Material sample test, Render

Fresh Flagship Store : Mini Cart

January 2020

This project was part of a larger project where the client requested to design the entire store. We were a group of 4 designers who worked on different fixtures of the store. I designed a mini-cart that contains travel-sized cosmetic and toiletry products.

See more pictures of the entire project

Software: Solidworks, Illustrator

Timeline: ​(entire project 4 months) just the fixture 3 weeks

My Role: Research, Design, Present, Render

Starbucks On the Go

January 2018

The scope of this project was to design a Self-Serve on-the-go Kiosk that offers premium espresso and requires minimal operational effort.

Check out this project on Starbucks website

Software: Solidworks, Illustrator

Timeline: 3 months

My Role: Lead Design on the overall aesthetic and functionality of the unit, Research, Present, Material Sample Test, Render

MAC Makeup Unit and Play Table

September 2015

The client asked our team to update their existing complex unit that contains a makeup unit, a color wall and a play table. I developed the makeup unit and added more functionality to it.

Software: Solidworks

Timeline: ​4 months

My Role: Develop, Draft

Shoppers Drug Mart Beauty Boutique

January 2015

I developed an existing design of a free-standing unit that was meant to act as both display and an addition to another unit. The complex shapes and decorative elements were the main challenge of this project.

Software: Solidworks

Timeline: 2 months

My Role: Develop, Draft

GLab Touch and Learn

September 2023

The GLab Touch and Learn project aimed to create a unique display unit for peg board walls on Walmart Shelves, showcasing the latest GLab razors for customer interaction. I designed with focus on both strength and safety, the challenge was to prevent customer interference while ensuring secure shipping. It was critical to be mindful of cost. The unit combined durable metal for structural strength and styrene for graphics, providing a visually engaging and secure solution. The innovative signed allowed customers to touch and experience the newest razors, which featured a swirling capability, enhancing the overall retail engagement.

Software: Solidworks

Timeline: 6 months

My Role: Design, Engineer

Atomic Display

November 2019

The client requested a design of a countertop display which showcases their brand new product.

Software: Solidworks

Timeline: 3 weeks

My Role: Design, Present