Hello, I'm Sally Soleimani, an Industrial Designer specializing in retail fixtures, displays, branded environments, and experiential design.

I work with manufacturers, agencies, and brands to transform ideas into production-ready solutions. From concept development and 3D modeling to engineering drawings and manufacturing support, I enjoy every stage of the design process and understand what it takes to bring an idea from sketch to reality.

Throughout my career, I've collaborated on projects ranging from custom retail displays and store fixtures to branded experiences for some of North America's leading retailers and consumer brands. My experience working closely with design, engineering, and production teams allows me to create solutions that are both creative and practical to manufacture.

As a freelance designer, I provide flexible support to companies that need an experienced design partner. Whether it's developing a new concept, preparing production documentation, or helping move a project across the finish line. My goal is to make the design process efficient, collaborative, and enjoyable while delivering work that meets both creative and manufacturing requirements.

I believe good design isn't just about how something looks. It's about understanding the problem, asking the right questions, and creating solutions that work for the client, the manufacturer, and the end user.